Redefining Navigation for Interact SaaS
2025
Overview
As part of the broader redesign initiative for Interact, an industry-leading SaaS for media planning and campaign management, I was responsible for creating one of the three conceptual directions. My focus was on rethinking navigation to improve usability, scalability, and visual clarity while making better use of available space.
Challenge
The legacy navigation system had become cluttered and inconsistent as new features were added over time. Traditional layouts – vertical sidebars or horizontal top menus – both consumed valuable space and limited scalability.
The challenge I set out to solve was: How can we design a navigation system that feels modern, scalable, and space-efficient, while still helping users stay oriented in complex workflows?
Approach: Navigation Through Breadcrumbs
Instead of relying solely on vertical or horizontal navigation patterns, I experimented with combining primary navigation and breadcrumbs into a single system.
This approach created a hybrid model where the breadcrumb trail not only indicated the user’s location but also served as the main navigation path.
Key advantages of this approach:
- Space efficiency: Eliminating bulky sidebars or top menus freed up significant screen real estate for core workflows.
- Clarity & context: Users always saw where they were in the hierarchy and could easily move between sections.
- Scalability: The structure naturally adapted to deeper levels of the product without overwhelming the interface.
- Simplicity: A cleaner, more lightweight system that reduced cognitive load for both new and advanced users.
By merging navigation with orientation, I was able to create a system that felt both modern and intuitive — aligning well with SaaS usability standards.
Process
1. Research & Analysis
- Benchmarked navigation patterns from SaaS leaders like Notion, Figma, and Salesforce.
- Conducted a heuristic review of Interact’s existing platform.
- Synthesized insights from stakeholder listening sessions and prior beta testing.
Finding: Users needed quicker access to workflows, while the business needed a navigation model that could grow with the platform.
2. Ideation & Exploration
- Sketched multiple navigation patterns (sidebar, top bar, search-first).
- Explored hybrid systems combining breadcrumbs with navigation.
- Facilitated internal workshops to discuss trade-offs in discoverability, scalability, and space efficiency.
3. Concept Development
- Built high-fidelity prototypes of the breadcrumb-based navigation model.
- Designed adaptive interactions: clickable breadcrumb elements, hover previews, and shortcuts.
- Ensured consistency with the emerging design system.
4. Feedback & Iteration
- Shared prototypes with Product, Engineering, and Marketing stakeholders.
- Collected structured feedback and iterated on usability details (labels, spacing, hover states).
- Refined the breadcrumb navigation to handle deep hierarchies smoothly.
5. Alignment & Outcome
In the final decision-making process, the breadcrumb-based navigation was recognized as a scalable and space-saving approach. While the final platform design blended elements from all three concepts, my navigation model became a core foundation of the redesign direction.
Design System & Prototyping
Beyond navigation, I also ensured that the concept was fully prototyped and tokenized to demonstrate how it could scale consistently:
- Dark & Light Mode Support: The prototype works seamlessly in both modes, making the product more accessible and adaptable to user preferences.
- Design Tokens: Colors, typography, and spacing were tokenized, ensuring easy implementation and long-term maintainability.
- Interactive Prototype: Every interaction was built out, so stakeholders could experience the navigation and visual system in context.
You can explore the live prototype here:
Outcome
- Reduced interface clutter by eliminating bulky navigation panels.
- Improved orientation for users navigating complex workflows.
- Freed up screen space for the content that matters most.
- Set a scalable foundation for Interact’s evolving design system.
- Delivered a tokenized, mode-flexible prototype ready for implementation.
Reflection
This project taught me the value of challenging default patterns. Instead of choosing between vertical or horizontal navigation, I explored how navigation could work differently – by merging it with breadcrumbs. The result was a system that felt modern, intuitive, and efficient, and it directly influenced the final direction of the Interact SaaS redesign.