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All Aces Games

All Aces Games

Brand and website, 2026

All Aces Games acquires, publishes and scales proven mobile games. After its rename from NovaSphere I designed the brand from the logo up, then the website and the social templates, so a pitch to studio founders looks as bright as the games themselves.

Role
Brand and web design
Year
2026
Services
Brand identityWeb designInformation architectureUI designSocial media

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01 — Context

A new name for a growing publisher

All Aces Games, formerly NovaSphere, takes on proven mobile games and scales them with capital, user acquisition, live operations and data. Its portfolio includes Airport BillionAir Idle Tycoon, Idle Pet Shelter, Disaster Town Tycoon and Potions & Spells. The new name needed a whole identity: a logo and a brandbook, a website that explains the model to studio founders and uses the games as the proof, and templates for the social channels.

Home on desktop, tablet and phone — the headline beside a slider of tilted key art, with Publish game and Sell your game
Home on desktop, tablet and phone — the headline beside a slider of tilted key art, with Publish game and Sell your game

02 — Challenge

A business pitch that still feels like games

The people who matter most are studio founders deciding whether to hand over their game, so they need a clear deal and evidence. The products, though, are bright cartoon games. A sober corporate brand would hide the best argument, and a game trailer would bury the offer. The identity and the site had to keep both in view on every page.

Our Portfolio — each game in a tilted frame next to its download badge and a short pitch
Our Portfolio — each game in a tilted frame next to its download badge and a short pitch
Game page — Airport BillionAir Idle Tycoon on desktop and phone, with studio, acquisition year and status under the intro
Game page — Airport BillionAir Idle Tycoon on desktop and phone, with studio, acquisition year and status under the intro

The games carry the energy; the two deal routes stay one click away on every page.

Home — the lo-fi wireframe beside the final page
Home — the lo-fi wireframe beside the final page

03 — Approach

Two routes, with the art as proof

I started with greyscale wireframes of the core pages, from Home and the game pages to the blog and the privacy policy. The offer split into two explicit routes, Publish game and Sell your game. Both sit as buttons in the header and return on the home page under Two paths to scale your game, so a founder never has to dig for the deal. The games do the persuading: the hero is a slider of key art, and on the portfolio page the characters climb out of their frames.

Portfolio — monsters and a cat climb out of the Disaster Town and Idle Pet Shelter frames
Portfolio — monsters and a cat climb out of the Disaster Town and Idle Pet Shelter frames
Mobile — home hero with both routes stacked
Mobile — home hero with both routes stacked
Mobile — Our Portfolio, opening on Disaster Town Tycoon
Mobile — Our Portfolio, opening on Disaster Town Tycoon
Mobile — Sell your game
Mobile — Sell your game

04 — Deliverables

What shipped

Brand
Logo, logotype and sign in colour and monochrome; a brandbook with logo use, colours, type and things to avoid
Pages
Home, Games, game pages, Publish, Sell, About, Careers, Blog, Contact, each designed for desktop and mobile
Studio routes
Publish game and Sell your game, each with its own form
Social
Instagram post and story templates, Facebook and LinkedIn covers
Type
Polymath Display, Playfair Display italic, Geist
Platform
Built in Framer from my designs
Publish with us and Sell your game — each route with How it works in three illustrated steps, above its own form
Publish with us and Sell your game — each route with How it works in three illustrated steps, above its own form

05 — Brand

From five directions to a sticker

The logo started as five directions: a slanted sticker block, a serif script, angled bars, a diamond from the card suits and an AA monogram, plus a version with a phone in the mark. The sticker won and grew into a family for .games, .apps and .publishing; the final logo adds the aces as a tilted card beside ALL ACES on its slanted block. The palette comes from it: forest green for the hero and footer, acid green for buttons and statement bands, pale mint for the page. Headlines pair a heavy grotesque with one Playfair italic word, and cards and buttons share a dark outline and an offset shadow, which ties the cartoon art and the interface into one style.

Logo exploration — the five first directions and the phone idea, then the ALL ACES. family for games, apps and publishing
Logo exploration — the five first directions and the phone idea, then the ALL ACES. family for games, apps and publishing
Brandbook — the cover, the logo on light and dark, the colours, Polymath Display and the things to avoid
Brandbook — the cover, the logo on light and dark, the colours, Polymath Display and the things to avoid
Mockup — the dark-background logo printed on a black tote, with the sign on the label
Mockup — the dark-background logo printed on a black tote, with the sign on the label
Social templates — Instagram posts and a story in the same greens, type and key art as the site
Social templates — Instagram posts and a story in the same greens, type and key art as the site

06 — Outcome

A brand that plays and pitches

One identity now runs from the logo to the live site at allaces.games and the social feeds. Studios reach the two deal routes from any page, every game has its own page, and a new title slots into the same frame, portfolio row and post template without a new layout.