Close
oneDynamics

oneDynamics

Company website, 2026

oneDynamics is a Microsoft Solutions Partner implementing Dynamics 365, Power Platform and Azure. Working for zu.agency, I designed a website that makes a broad technical offer easy to navigate for business buyers.

Role
Product design
Agency
zu.agency
Year
2026
Services
Web designInformation architectureUI designMotion

Visit the live site

01 — Context

A Microsoft partner with a wide offer

oneDynamics implements, develops and supports Dynamics 365, Power Platform, Azure, Microsoft Fabric and Copilot, alongside products such as Soft HR, Continia, Tasklet and Experlogix. Its services run from consulting and AI transformation to migrations, audits, training and ongoing support, for teams in sales, customer service, finance, operations, logistics and HR. It also delivers implementations under the brand of other IT integrators.

Home — the hero film behind the headline with Schedule an appointment as the first action, then the offer by product and by service
Home — the hero film behind the headline with Schedule an appointment as the first action, then the offer by product and by service

02 — Challenge

Many products, many buyers

Microsoft partner websites tend to look alike and read like product catalogues. oneDynamics sells the same platform to very different people: a finance director thinks in processes, an IT lead thinks in technology, a partner thinks in delivery. The site had to let each of them find their way in without forcing everyone through one long list of Microsoft product names.

Technology page — Dynamics 365 Customer Insights, opened with the problems a scattered view of the customer causes
Technology page — Dynamics 365 Customer Insights, opened with the problems a scattered view of the customer causes
Business area page — Sales and Business Development, told from the sales team’s side: the daily problems, then the funnel before and after
Business area page — Sales and Business Development, told from the sales team’s side: the daily problems, then the funnel before and after

Start from a product, a department or a problem, and reach the same answer.

Technology menu — Dynamics 365, Power Platform, AI and cloud and in-house products, each with a one-line explanation
Technology menu — Dynamics 365, Power Platform, AI and cloud and in-house products, each with a one-line explanation

03 — Approach

Three doors into the same offer

I organised the offer along three axes — Technology, Business Areas and Services — so a visitor can start from the tool, the department or the kind of help they need and still land on the same solutions. Each opens as a full-width menu where every item carries a one-line explanation in plain language. Case studies and news sit next to them as proof, and Schedule an appointment stays in the header on every page.

Business Areas and Services menus, then the Business Areas page — departments grouped by what a company runs, each mapped to its Microsoft tools
Business Areas and Services menus, then the Business Areas page — departments grouped by what a company runs, each mapped to its Microsoft tools
Mobile — home hero
Mobile — home hero
Mobile — the menus as an accordion, Technology open
Mobile — the menus as an accordion, Technology open
Mobile — case studies as swipeable result cards
Mobile — case studies as swipeable result cards

04 — Deliverables

What shipped

Pages
Home, technology, business area and service pages
Proof
Case studies, Blog, Video, News, Events
Company
About Us, Career, Contact with online booking
Language
Polish, English and German
Case studies — a featured story above an index filtered by industry
Case studies — a featured story above an index filtered by industry

05 — Details

Editorial calm for a technical subject

Every page follows the same rhythm: a dark header with a short headline and the key numbers, then light editorial sections with two-tone headlines that name the client’s problems in plain cards, explain the approach and lay out the work as numbered stages. The same parts describe consulting, a migration, an audit or a training programme. An italic serif, shared with the wordmark, gives the technical subject a warmer voice.

Service page — Business Consulting: the key numbers and the problems in plain cards, then the work as numbered stages
Service page — Business Consulting: the key numbers and the problems in plain cards, then the work as numbered stages
Case study — client profile, scope and products before the story, then the results in numbers
Case study — client profile, scope and products before the story, then the results in numbers
Careers — benefits and a three-step hiring process
Careers — benefits and a three-step hiring process
Contact — a short form or a calendar to book a slot directly
Contact — a short form or a calendar to book a slot directly

06 — Outcome

An offer that reads like a map

The live site presents a wide Microsoft portfolio as a set of clear routes rather than a catalogue. Visitors can start from their own vocabulary — a product, a department or a problem — and reach the same answer, then book a conversation without waiting for a reply. The page system gives the team room to add services, case studies and articles without new layouts.