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Huuuge Games

Huuuge Games

Games website, 2024

Huuuge Games develops and publishes social casino games played around the world. I designed a corporate website that carries the playful energy of Huuuge Casino and Billionaire Casino into the company’s story.

Role
Product design
Year
2024
Services
Web designUI designArt directionMotion

01 — Context

Social casino, built to play together

Huuuge is a global developer and publisher of free-to-play mobile games built around social, real-time play. Its flagship titles, Huuuge Casino and Billionaire Casino, are social casino games with hundreds of slots, clubs and jackpots, promoted under the line Play Together. The corporate site serves players, candidates, investors and partners from one navigation, with Investors and Careers linking out to their own platforms.

Home hero — Betty and the Huuuge cast on night blue, with chips and balls floating around the logo
Home hero — Betty and the Huuuge cast on night blue, with chips and balls floating around the logo

02 — Challenge

Playful, but still a company site

The games are loud, colourful and full of motion; the corporate audience needs clarity and trust. A site that looked like a slot machine would undersell the company to investors and candidates, while a plain corporate template would feel disconnected from the products. The design needed one visual language that could be both, page by page.

Huuuge Casino — the game hero with key numbers and store buttons, then Hit the Jackpot
Huuuge Casino — the game hero with key numbers and store buttons, then Hit the Jackpot
Company — We are Huuuge, the red line and the studio map with mission and vision
Company — We are Huuuge, the red line and the studio map with mission and vision

The casino energy lives in the composition, not in the typography.

Games — each title in its own colour band, cut by the red diagonal
Games — each title in its own colour band, cut by the red diagonal

03 — Approach

Dark game worlds, light company pages

Every page follows the same idea: a dark hero that belongs to the game world, night blue on the home page, deep blue for Huuuge Casino, emerald for Billionaire Casino, and a light page underneath for the company content. One red diagonal line cuts between the two. Chips, balls and emoji float across that cut as separate layers, so the casino energy sits in the composition while the copy stays plain.

Home — Featured games below the red diagonal, with chips floating over the cut
Home — Featured games below the red diagonal, with chips floating over the cut
Mobile — home hero
Mobile — home hero
Mobile — Featured games, Huuuge Casino first
Mobile — Featured games, Huuuge Casino first
Mobile — We are Huuuge, above the footer
Mobile — We are Huuuge, above the footer

04 — Deliverables

What shipped

Pages
Home, Games, game page template, Company, Contact, News, Post, Search, 404
Game pages
Huuuge Casino and Billionaire Casino on one template
Links out
Investors, Careers, Player Support
Brand
Red H mark, red diagonal line, Roboto
Illustration
Chips, balls and emoji as floating page layers
Build
WMC agency and Webmetric, from my designs
Contact — help-centre tiles, with Game Support in brand red and the other contacts in grey
Contact — help-centre tiles, with Game Support in brand red and the other contacts in grey

05 — Details

Fewer objects, plain copy

Each section uses only a few floating objects, placed to frame a headline or a phone rather than cover it. The game pages share one template: a hero with three key numbers and store buttons, Hit the Jackpot with phone screens, a six-item feature grid and a closing Play for free band. Roboto throughout keeps the copy plain next to the louder art.

Huuuge Casino — Hit the Jackpot with phone screens, the six-feature grid and the Play for free band
Huuuge Casino — Hit the Jackpot with phone screens, the six-feature grid and the Play for free band
Billionaire Casino — the same template in the game’s emerald palette
Billionaire Casino — the same template in the game’s emerald palette
Company — the history slider, opening with Gamelion in 2002, above the footer
Company — the history slider, opening with Gamelion in 2002, above the footer
Home, Huuuge Casino, Company and Contact as full pages, side by side
Home, Huuuge Casino, Company and Contact as full pages, side by side

06 — Outcome

One language for players and investors

The site feels unmistakably like Huuuge without behaving like a game. Players reach the games and support in one click, while candidates and investors get calm, readable pages. The game page template already carries two titles, and a new one only needs its own art and palette. WMC agency and Webmetric built the site from my designs.