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Sawicki Legal

Sawicki Legal

Law firm website, 2025

Sawicki Legal is a business law firm from Łódź working with founders, shareholders and family companies. On behalf of zu.agency I designed a website that starts from the situation a client is in, not from legal categories, and keeps a free consultation one click away.

Role
Product design
Agency
zu.agency
Year
2025
Services
Web designInformation architectureUI designMotion

Visit the live site

01 — Context

Business law for founders and owners

Sawicki Legal advises companies on partner and business disputes, investments and shareholder agreements, digital business and marketplace disputes, international expansion and family firms. Its clients are founders and owners, usually facing a partner conflict, a deal or a growth decision. They are not looking for a list of legal disciplines; they are looking for someone who understands their situation.

Home — client opinions under the Clutch rating: two featured quotes in brand blue and black, then a wall of shorter reviews
Home — client opinions under the Clutch rating: two featured quotes in brand blue and black, then a wall of shorter reviews

02 — Challenge

From legal categories to real problems

Law firm websites usually mirror the firm’s internal structure: practice areas, partners, publications. A founder in a shareholder dispute does not search for “corporate law”, they search for a way out of a conflict. The site needed to start from those situations, keep the tone calm and credible, and still give enough depth for someone comparing firms.

Information architecture — every template mapped section by section, from the home page down to a service inside a HUB
Information architecture — every template mapped section by section, from the home page down to a service inside a HUB
Business Conflicts HUB — the situation first, then four kinds of dispute the firm handles
Business Conflicts HUB — the situation first, then four kinds of dispute the firm handles

Founders search for a way out of a conflict, not for corporate law.

Family Businesses HUB — the owners’ situation first, then six services from a family foundation and succession to family governance
Family Businesses HUB — the owners’ situation first, then six services from a family foundation and succession to family governance

03 — Approach

HUB pages built around situations

I grouped the services into HUB pages such as Business Conflicts and Family Businesses. Each HUB describes one business situation, lists the services that solve it, shows client opinions, the way the firm works and the questions people ask, then points to the other HUBs. Service pages go one level deeper with a process and a case study, and a free consultation is never more than a click away.

Shareholder disputes service page — the situations a client recognises, a three-step process and a case study from the same kind of conflict
Shareholder disputes service page — the situations a client recognises, a three-step process and a case study from the same kind of conflict
Mobile — home hero with the consultation button
Mobile — home hero with the consultation button
Mobile — the HUB tabs become stacked panels, each listing its disputes
Mobile — the HUB tabs become stacked panels, each listing its disputes
Mobile — contact form
Mobile — contact form

04 — Deliverables

What shipped

Pages
Home, five HUB pages, service pages, Case Study, Blog, About, Contact
Process
Benchmark, information architecture, lo-fi and hi-fi design, review of the build
Lead magnet
A free guide for business partners, promoted in the top bar
Brand
Blue square markers, two-tone headlines, full wordmark in the footer
Build
Built in Webflow by the zu.agency team
Contact — a named lawyer with direct contact details beside a short form
Contact — a named lawyer with direct contact details beside a short form

05 — Design system

A quiet system with one blue accent

The identity is restrained on purpose: white space, black type and one confident blue. A small blue square marks every section label, a thin blue line with square nodes connects the steps of each process, and headlines run in two tones, black for the point and grey for the context. The dot from the logo returns at full size in the wordmark that closes every page.

Detail — a section label with its blue marker, a two-tone headline, the process line with square nodes and the core colours
Detail — a section label with its blue marker, a two-tone headline, the process line with square nodes and the core colours
About — the team and the companies the firm works with
About — the team and the companies the firm works with
Blog — a featured article, the latest posts and topic filters
Blog — a featured article, the latest posts and topic filters

One blue accent carries the whole identity, from the first label to the footer.

Footer — the full Sawicki.Legal wordmark closing every page
Footer — the full Sawicki.Legal wordmark closing every page

06 — Outcome

A law firm that speaks business

The live site at sawickilegal.pl leads with situations rather than disciplines, backs them with case studies, client opinions and articles, and keeps contact close at hand. The HUB structure gives the firm a natural place for new services and content, and a small set of brand rules makes a boutique firm feel distinct in a category full of interchangeable websites.